FASHION NEWS

It seems that all celebrities are collaborating with fashion brands lately and to be totally honest they do. This is a factor describing the success and popularity level if one is asked to create a collection for a chain shop. It does not matter if you are a singer, model or professional designer in charge of the most sophisticated fashion house- the mass will measure your success by copying your style and than hopefully one of the most popular brands will ask you to join them in production process. 

The leader in this collaboration- trend is H&M The idea of bringing high fashion to masses was innovative, catchy and profitable for both H&M and it's partners. H&M gained huge sales from the projects, and the high-end designers were able to reach a wider consumer base than they had previously been able to. H&M teamed with both celebrities and professional fashion designers naming from Marni to David Beckham and even surprisingly bubble dog creator and extravagant artist Koons.

Koons- H&M collaboration is one of these which is making me incredibly curious this month- what can we expect? Artist is going to redecorate 57,000-square-foot flagship store on Fifth Avenue and 48th Street in New York City into an mini art exhibit titled “Fashion Loves Art”. On June 17th the store interior is going to change into an gallery filled with Koons's art. Souvenir gift will be a bouble-dog bag. (For those who want more art this event is to be followed with an art exhibition in  Whitney Museum of Art on 27th of June.) 

Another exciting collaboration was announced by DKNY this week. "Get Ready!!! It's Coming... #Cara4DKNY" was announced by Cara Delevingne. A young, revolting model with fresh style, fast become a style icon and lately cooperated with Mullbery. Now she is going to create a 15 pieces for DKNY, which will arrive to shops in October. It will include Cara's essentials- beanies, tees and leather jackets. The great news for us, customers, is that we have a chance to join Cara in work over campaign for this collection. As she wrote on her Instagram "post a pic of yourself looking fresh to your Instagram and tag #CaraD4DKNY and #CaraWantsYou between now and 16 June". How such opportunity can be missed?

After this two news the only better would be to find out that I can be a fashion designer and... that is what is actually happening! Fendi fashion house do not want any famous celebrities to be designers of its accessorize, the fashion house wants us. How do they make us involved? By myBaguette app created by Fendi so we could make our very own Baguette- the most classical bag of their. With a use of selection of brushes, shapes, filters and colors as well as possibility to upload our own pics we can now take a part in designing process. Like this would not be enough the designs can be uploaded to social media and each month Silvia will pick her favorite one.

Can't wait what more will be offered next week!