Each and every brand has it's own unique character, so after departure of Rossella Jardinithe last October, there could be no better change for Moschino than asking Jeremy Scott to become it's creative director.
Designer is widely known from his spectacular approach and enjoying the art of fashion by adapting unusual forms for catwalk purposes. Brand is famous of exaggerated geometric nearly caricature forms and attention to detail. Such a composition had to go well as well as with a big bang. And so it was on Paris Fashion Week.
Designer adapts matter of media into fashion world. We can admire the characters of cartoons such as Sponge-Bob SquarePants stroll on fashion show arena accompanied by model in McDonalds inspired uniform and another in garment referring to Hershey chocolate bar.
Don't get mislead though. This is not a grotesque of fashion, but sophisticated fashion show. Between them inspirations we can admire well cut and perfectly sewed sets of clothes, with which we could fulfill our wardrobe. Fabrics from denim to leather are remade into shirts and blazers, trousers and skirts and as- per winter collection should be shown- variety of jackets. All of garments celebrates woman shape.
'I do not speak Italian, but I do speak Moschino.' was printed on Scott's T-shirt when he appeared at the end of the show. This is perfect summary of new cooperation. I believe that customers of the brand will not be disappointed as indeed Jeremy Scott proved that he speaks Moschino better than anybody else.